Devenish and Mara Renewables Corporation join forces to create a new business unit to improve human health through the natural fortification of animal feed with a sustainable omega-3 DHA solution.
he new company Humanativ formalizes a long-term partnership between the two companies and facilitates the delivery of a unique, patented omega-3 DHA solution for the global animal nutrition market.
“We are excited to partner with Mara on this new project that will enable us to realize our shared vision of improving human and animal health through nutrition,” said Owen Brennan, Executive Chairman of Devenish.
“The health benefits of consuming omega-3s have long been recognized, but research shows that less than 20% of the world’s population get the required amounts of omega-3 polyunsaturated fatty acids (PUFAs) through their diet.
“Our mission at Humanativ is to increase omega-3 DHA levels in the world’s population year after year by making them more accessible through naturally fortified meat and eggs.”
A world’s first clinical study conducted by researchers at the Royal College of Surgeons in Ireland on behalf of Devenish shows that regular consumption of naturally fortified omega-3 chicken and eggs improves omega-3 PUFA levels and can also lower blood pressure which are associated with significant human health benefits *.
“We have conducted extensive research and development to create a unique, sustainable algae-based omega-3 DHA product, OmegaPro, that enables food producers to naturally enrich meat and eggs through animal nutrition,” said Brennan.
“Through the cooperation with Humanativ and the inclusion of OmegaPro in the diet, meat and egg producers can offer a range of products with significant proven health benefits and, especially in many regions of the world, can make information on the packaging that gives their products added value.”
Mr. Tim Haig, Mara Director and Chief Executive Officer, said, “At Mara, we are driven by invention; Research and development of products that have a positive impact on human health and the environment.
“We have found a natural fit in our partnership with Devenish; Both companies have a firm focus on research and development and a common ethos to drive innovation. With Humanativ we will offer our customers an end-to-end solution through our combined expertise in areas such as algae oil production, enrichment and on-pack complaints. “
* Source: Stanton et al., 2020 Omega-3 Index and Blood Pressure Responses to Consumption of Foods Naturally Fortified with Omega-3 Polyunsaturated Fatty Acids: a randomized controlled trial. Scientific reports 10, 15444.https: //doi.org/10.1038/s41598-020-71801-5
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